ATLFreight.com

Role: UX, UI, Visual, Development, Support

The great folks at ATLFreight.com asked for a new website. They wanted it to be modern and edgy but for people to know if they hire them, they get sh*t done. They weren't afraid to show their graffiti-style trucks or their tattoos because at the end of the day if they are working for you, they will outperform anyone in the area.

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Client Info:

One of the east coast’s premier freight companies with a talented and hard-working staff

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Homepage

The homepage needs to show the ethos of the company so we decided to use a big tagline. The grunge look was used to tie the entire site together. I designed it to be a cut-out in order to keep as much white space as possible. This allowed the sharp lines and color contrast to draw the eye. The site was meant to be unique among the freight industry, breaking the norms and really showing the culture of ATLFreight.com

Callouts & Page Breaks

Part of the website needed more direct attention, mostly pertaining to important numbers or other services that made them stand apart from the competition. For these areas, I programed a parallax red background.

I made a grunge look into a slightly opaque PNG and set that over the red background., When scrolling the PNG would shift slightly on the vertical axis which gave the site a subtle animation effect.

I also programmed an animating carousel for the client logos as well as the testimonials. These simple animations give the homepage a customized look and bring this site up to date.

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Summary

Working with the wonderful ATLFreight team and the fantastic Nancy Trowbridge, who did a lot of work as the producer, we met all of the goals and everyone was happy with the end result. The website got many compliments from team members as well as their clientele. The photographer, Kandace Ventura really pulled the site together with absolutely stunning imagery.

We plan to update the site with any new partners, testimonials, and images as time progresses. The backend of the website was simplified and it will now be easier to add these changes in the future.

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